award winners
Congratulations to the 2026 winners! To view finalists, click on the relevant category.
artificial intelligence in travel marketing
Winner
Every Visit Its Own Story
MSQ DX for Corinthia Hotels
- Clear KPIs from the outset
- Quality at luxury standard
- Operational efficiency
2nd Place
SystemsX
3rd Place
Build your South African Adventure
STORY9 for South African Tourism
Brand Launch or Relaunch
Winner
Wave of Wonder - WOW!
Kemosabe for Taiwan Tourism Administration
- Paid social media exceeded KPIs by 65%
- Overall increase in travellers from the Uk & Nordics rose 9%
- Large-scale Outernet activation proved the strength drawing 36,110 visitors over two days
2nd Place
Launching Celestyal Travel
Accord Marketing for Celestyal
3rd Place
M+C Saatchi for London Stansted Airport
Finalists
The Hours Between
W Communications for Cunard
Upon It All
Vivid Everywhere for East Staffordshire and Burton
Island Edition
TPA for VisitGuernsey
Brand or PR Activation
up to £100,000 spend
Winner
Solo September
Travelzoo
- 7.25 million broadcast reach
- Solo-related searches increased by 40% from August to October
- 30% visitor action rate
2nd Place
Awakening Giant Soundscapes
Jago for Tourism Northern Ireland
3rd Place
Kew the Music
Accord Marketing for Sandals Resorts
Finalists
Plan Your Micro-Retirement
Tigerbond for Explore Worldwide
Pin it on Pittsburgh
Black Diamond for VisitPITTSBURGH
Brand or PR Activation
over £100,000 spend
Winner
Holiday Billboard
ARK for loveholidays
- Within 24 hours of launch, it had achieved 9 million social impressions
- 56 pieces of earned media coveragewidely cited as one of the defining brand activations of 2025 and ranked
- fifth in Famous Campaigns' 40 Best Billboards of 2025
2nd Place
‘Half Punk’ and the family ravers
One Green Bean for TUI UK & Ireland
3rd Place
The Hours Between
W Communications for Cunard
Finalists
Lions Rugby Travel
Mike Burton Group
From Louisville to London: A Taste of Bourbon City
MDSG for Louisville Tourism
Content Marketing
Winner
This is Pura Vida X The Independent
MDSG and Four Agency for Costa Rica Tourism Board (ICT)
- Over one million content views
- Drove 10,000 unique users to the
- content hub
- Overall, the campaign delivered 15.2 million impressions against a target of 9.4 million
2nd Place
Texas Frontiers Road Trip
MDSG for Travel Texas & Partners
3rd Place
Travel South Naturally 2.0
MDSG for Travel South USA and Partners
Finalists
Beyond The Tracks
Vivid Everywhere for Halton Borough Council
Driving Meaningful Sustainability Communications
Inghams and Santa's Lapland
Creative Campaign of the Year
Winner
Bagging Attention in a Late Booking Market
EssenceMediacom & Leo Burnett for TUI UK & Ireland
- Recorded one of TUI’s highest creative scores
- YouGov recorded +0.6ppt in Ad Awareness
- The campaign went beyond awareness, driving meaningful changes in consideration and behaviour
2nd Place - Highly Commended
Wake
McCann Bristol for Brittany Ferries
3rd Place
Beyond The Frame - Saudi Arabia
Expedia E Studio for Expedia Group Advertising
Finalists
Five and the Thrilling Engagement
adam&eve\TBWA for Great Western Railway
Awakening Giant Soundscapes
Jago for Tourism Northern Ireland
Texas Frontiers Road Trip
MDSG for Travel Texas & Partners
An Unmissable Time
Vivid Everywhere for Visit Greenwich
creative trailblazer
Winner
Holiday Billboard
ARK for loveholidays
- Within 24 hours, the campaign delivered 9m social impressions
- 56 pieces of media coverage were generated
- best-ever Black Friday for sales (up 14% YoY)
2nd Place - Highly Commended
Wake
McCann Bristol for Brittany Ferries
3rd Place
Myths & Legends - 'Five and the Dragon Quest'
adam&eve\TBWA for Great Western Railway
Finalists
Change the way you see the world
HX Creative Studio for HX Expeditions
Slayover
Hue & Cry for YOTEL
Customer Relationship Management
Winner
Turning signals into stays: behaviour-led CRM at scale
holidaycottages.co.uk - part of Travel Chapter
- Bookings from marketing emails increased +47.97% year-on-year
- Database growth reached +12% YoY
- contacts receiving automated
- communications increased from 11% to 34% (209% uplift)
2nd Place - Highly Commended
The Cunard Difference
Bond for Cunard
3rd Place
Inbox inspiration via super charged travel recommendations
Ice Travel Group
Destination Brand of the Year
Winner
Visit Guernsey
- Visitor numbers increased, with 189,522 staying visitors, up 4% year-on-year and 6% versus 2023
- Off-peak occupancy increased by 6.4 percentage points in 2025
- business/work/conference visitors up 30% overall
2nd Place
Visit Greenwich
3rd Place
Visit California
Finalists
Visit Peak District and Derbyshire
Visit Southport
Diversity, Equity and Inclusion Campaign
Winner
You Are Braver Than You Realise
FINN Partners for Intrepid Travel
- Total Views: 1.2 million
- saw a 74% increase in bookings after the campaign
- It achieved a remarkable 30%+ engagement rate
2nd Place
Visit California's Joy Diversion
Black Diamond for Visit California
3rd Place
Spain For All
LOTUS for The Spanish Tourist Office
Influencer Marketing
Winner
Tenerife: Two Journeys One Destination
MDSG & Four Agency for Visit Tenerife
- generated 1,429,631 views against a 350,000 projected figure, a 308% uplift
- delivered 2.8 million impressions reaching 1.95 million users
- combining to reach 4,682,457 users against a target of 2 million, a 134% uplift
2nd Place
Spudman: 730 Tour
London Northwestern Railway
3rd Place
Making Holidays Accessible
TUI UK & Ireland
Finalists
Short Break. Epic Escape.
Komodo for Crystal Ski Holidays
Solo Tours - Travel Solo, Never Alone
Social Trinity for Mercury Holidays
Ayia Napa Opening Trip Launch
Party Hard Travel
Travel South Naturally 2.0
MDSG for Travel South USA and Partners
Texas Frontiers Road Trip
MDSG for Travel Texas & Partners
International Campaign
Winner
Let's Texas
MDSG & Proof for Travel Texas & Partners
- 294 million impressions were delivered against a planned 158 million
- 124,000 clicks against a target of 74,000
- National cinema reached 1.2 million admissions against 500,000 planned
2nd Place - Highly Commended
Eats & Beats - Jamaica
Expedia E Studio for Expedia Group Advertising
3rd Place
Morocco Retreat
00NATION for Tripadvisor
Finalists
Normandy Legacy Charter 2025
FINN Partners for Delta Air Lines
Canada Naturally
Story9 for Destination Canada
Unlock an Unexpected Upgrade
Story9 for European Travel Commission
What Supercharges Travel Professionals
RateHawk
Marketing Agency of the Year
Winner
Propellernet
- 127% increase in spontaneous brand awareness
- 48 award nominations and won 21
- 93 pieces of coverage including Forbes, Travel + Leisure and National Geographic
2nd Place - Highly Commended
Vivid Everywhere
3rd Place
Accord Marketing
Finalists
MDSG
Designate
Marketing campaign of the year
Up to £100,000 media spend
Winner
Look Up
Vivid Everywhere for Visit Southport
- Organic Social Reach: 3M+ views
- Total campaign overdelivery of 154%
- Email audience growth +52.44%
2nd Place
Mind the Gap: Turning Twixmas into a Cultural Escape
West Midlands Railway
3rd Place - Joint
Solo Tours - Travel Solo, Never Alone
Mercury Holidays
3rd Place - Joint
2025 Summer Launch Campaign
Party Hard Travel
Finalists
"The Big Summer Kick Off" with Harlequins
STORY9 for Singapore Airlines & South Australian Tourism Commission
Old City, New Attitude
Fabbrica Media for VisitNorwich
Marketing campaign of the year
£100,000-£500,000 media spend
Winner
From Everyday to Escape: How Data and Creativity Sold Holidays Like Never Before
WPP Media - Wavemaker UK for P&O Cruises
- Plus 6.33% total sales uplift, up from 5.58% last year (+13% improvement
- £19.71 ROI, up from £12.73 last year
- Delivered on the same budget, proving greater efficiency and impact
2nd Place - Highly Commended
From Turbulence to Take-off: Changing How Britain Travels to Gatwick
Arke Agency x O&G for London Gatwick Airport
3rd Place
At the Centre of it all
Vivid Everywhere for East Midlands Combined County Authority
Finalists
Nassau & Paradise Island
FINN Partners for Nassau & Paradise Island
Travel South Naturally 2.0
MDSG for Travel South USA and Partners
Escape your everyday to the English Riviera
Chalk & Ward for English Riviera
Texas Frontiers Road Trip
MDSG for Travel Texas and Partners
Marketing campaign of the year
over £500,000 media spend
Winner
Five and the Thrilling Engagement
adam&eve\TBWA for Great Western Railway
- Campaign distinctiveness reached 89%
- ranking in the top 3% of UK ads
- ROI increased from £2.78 (2024) to £3.32 (2025)
2nd Place
Moments
Accord Marketing for Fred. Olsen Cruise Lines
3rd Place - Joint
Eurocamp Opens The Door To More
Eurocamp
3rd Place - Joint
Holiday Like Never Before
Pablo London for P&O Cruises
Finalists
Spend Less, Experience More Peaks Campaign
Riviera Travel
Turn of Year
Accord Marketing for Sandals Resorts
Marketing Responsible and Sustainable Travel
Winner - Joint
Positive Impact Travel
CV Villas
- 59 villas have been included within the Positive Impact Villa Collection, exceeding objective of 50 properties
- saving an estimated 235.2kg of plastic over a single summer season
- installed recycling bins in 29 villas and water coolers in 25 villas
1st Place - Joint
Every Booking Restores 1m² of British Woodland
holidaycottages.co.uk – part of Travel Chapter
3rd Place
GX Jordan
G Adventures
Marketing Responsible and Sustainable Travel
Winner - Joint
Every Booking Restores 1m² of British Woodland
holidaycottages.co.uk – part of Travel Chapter
- Every booking contributed directly to habitat restoration, delivering 263,000m² of woodland in 2025 and 1.2 million m² restored to date
- awareness rose from 11% to 41% in one month – a 30% uplift
- 12,000+ unique visitors from email
1st Place - Joint
Positive Impact Travel
CV Villas
3rd Place
GX Jordan
G Adventures
Media Partnership
Winner
This is Pura Vida X The Independent
MDSG for Costa Rica Tourism Board
- 7.4 million impressions against a target of 3.4 million
- 275,303 content views against a 230,000 target
- 72,105 clicks against a 30,000 target
2nd Place
Wake
McCann Bristol, The Guardian and Observer for Brittany Ferries
3rd Place
Texas Frontiers Road Trip
MDSG & News UK for Travel Texas & Partners
Finalists
Proof that when media strategy and storytelling come together, the results can be truly transformative.
the7stars & The Telegraph for Princess Cruises
UEFA Women's EURO 2025 Campaign
The Times & Sunday Times for Switzerland Tourism
See You in the South
The Independent for Travel South
Out of Home
Winner
Richmond Station Takeover
Accord Marketing for Sandals Resorts
- Search demand for key Sandals terms rose by 43%
- Among the 55+ audience - responsible for 66.5% of Sandals’ 2025 revenue - awareness increased from 77% to 81%, alongside a +5 percentage point uplift in consideration
- Data from Kew The Music revealed that 44% of individuals travelling through Richmond station attended the event
2nd Place
Ski Better with Inghams
Propellernet for Inghams
3rd Place
Weekly Offers
Uncommon Creative Studio for British Airways
Partnership Marketing
Winner
Launching Epic Universe
British Airways Holidays and Universal Orlando Resort
- social videos have generated over 14.1million views
- over 204.6million on-air impressions
- a reach of 16.2million adults.
1st Place
Partnership Campaign FY25
Story9 for Tourism Australia & Singapore Airlines
3rd Place
Intrepid Travel x Stylist
Intrepid Travel
PR Agency of the Year
Winner
Propellernet
- delivered 499 pieces of coverage
- swept the 2025 awards season with nine wins
- across our travel PR client base, average tenure is 8.3 years
2nd Place
FINN Partners
3rd Place
PR42
Finalists
Black Diamond
LOTUS
PR Campaign of the Year
up to £40,000 spend
Winner
Where to Find the World’s Softest Snow
Propellernet for Inghams Ski
- 93 pieces of coverage secured - 272% above the target of 25
- 32 high-quality backlinks delivered, 28% above target, including 19 new linking domains
- Ski category visibility rose from 1.47 to 1.91, a 30% year-on-year increase, triple the original 10% target
2nd Place - Joint
Not Hot List 2026
Intrepid Travel
2nd Place - Joint
Solo September
Travelzoo
Finalists
The UK's Happiest Places
holidaycottages.co.uk - part of Travel Chapter
Owning the Sunshine Saturday booking window
FINN Partners for Skyscanner
PR campaign of the year
over £40,000 spend
Winner
Awakening Giant Soundscapes
Jago for Tourism Northern Ireland
- 970 pieces of editorial coverage, with editorial reach of 120M via earned media
- DOUBLE & TRIPLE PAGE SPREADS in national daily and Sunday newspapers, alongside widespread regional media
- Coverage across national media SKY NEWS, BBC, ITV and RTÉ. From Antrim to Australia, we earned cut-through on traditionally hard-to-reach channels.
2nd Place
‘Half Punk’ and the family ravers
One Green Bean for TUI UK & Ireland
3rd Place
The Hours Between
W Communications for Cunard
Finalists
Launching Epic Universe
Universal Orlando Resort x British Airways Holidays
Holiday Mode: Activated
Manchester Airport
Annual Campaign
Frog & Wolf PR for Zulal Wellness Resort by Chiva-Som
Radio/Podcast
/Streaming advertising
Winner
History Hit
FINN Partners for Visit Jersey
- entered the Top 50 best-performing episodes of all time
- 345,038 social media views
- The episode received 167,510 audio downloads within the first 30 days
2nd Place
Amplifying the sound and soul of Atlantic Canada
FINN Partners for Atlantic Canada
3rd Place
"Stick to Cricket" Partnership
Story9 for South African Tourism
Finalists
A Killer Podcast Campaign
Earmax for Explore Worldwide
Scotland in Season
Tripadvisor
Universal Epic Universe X Heart FM
British Airways Holidays x Universal Orlando Resort
Rising star in travel marketing
Winner
Dominic Dennis, Senior Digital Lead, Accord Marketing
Finalists
Serge Sotskyi, AI Engineer, Summon
Jenna Anderson, Senior Digital Marketing Executive, P&O Cruises
Alice Preece, Senior Press Officer, TUI UK & Ireland
Rising Travel Brand of the Year
Winner
Holiday Expert
- The brand surpassed a combined audience of over one million, including 559k on Instagram, 196k on TikTok, 175k on Facebook, 72k on YouTube and 68k on Threads
- All organic content is self-funded and editorially independent
- a regular face on ITV's This Morning.
2nd Place
Galaxi
3rd Place
Sembo
Search
Winner
Where to Find the World’s Softest Snow
Propellernet for Inghams Ski
- Ski category visibility increased from 1.47 to 1.91, a 30% year-on-year improvement, triple the original 10% target
- “Ski holidays” ranking improved from #8 to #3
- Total impressions grew from 20.2m to 24.4m year-on-year
2nd Place
When Not Bidding Wins
Summon for Wightlink Ferries
3rd Place
Cruising smarter: AI innovation driving summer success
Accord Marketing for Fred. Olsen Cruise Lines
Finalists
Navigating Competitor-Infested Waters
the7stars for Princess Cruises
Social Media
Winner
Driving Brand Awareness for Inghams Walking at Scale
Inghams
- 5.8 million people reached across Facebook & Instagram
- 21.3 million total impressions delivered
- 7,400 clicks to the website
2nd Place
Triple Threat Social: Eurocamp's Inspire, Guide, Unite Strategy
Eurocamp
3rd Place
Parkdean Social Media Strategy
Parkdean Resorts
Finalists
#OutOfTheGroupChat
ABTA
Short Break. Epic Escape.
Komodo for Crystal Ski Holidays
Team of the Year
Winner
P&O Cruises Marketing Team
- Marketing drove 46.4% of net revenue, up from 42.4% YoY
- A 22% increase in digital investment generated +34% revenue growth
- we contributed to delivering nearly doublethe number of new-to-cruise guests
2nd Place
TUI UK & Ireland in-house PR Team
3rd Place
Expedia E Studio
Finalists
Intrepid Travel in-house PR team
Travel Chapter in-house Marketing Team
Universal Destinations and Experiences UK PR Team
Trade Marketing Campaign
Winner
Race Across California: A First-of-Its-Kind Agent FAM
Black Diamond for Visit California
- Participation of Agents from 14 Key Distribution Partners in UK and Ireland
- Over 1,000 Agents visited the TTG landing pages,
- 4500 impressions across digital platforms including 40 Instagram stories posted live from California
2nd Place
High Five to Five
easyJet holidays
3rd Place
Shine at Sea 2025
P&O Cruises
Finalists
Turning momentum into market impact
LOTUS for Expedition Cruise Network
Marketing Team at National Geographic Traveller
APL Media for National Geographic Traveller (UK)
travel brand of the year
Winner
G Adventures
- Global sales increased by 20%
- Net Promoter Score rising to 78, reinforcing customer satisfaction and loyalty.
- UK&IRE media coverage exceeded 4000 pieces, with reach of 67billion+
2nd Place
Intrepid Travel
3rd Place
loveholidays
Finalists
Barrhead Travel
easyJet holidays
Great Western Railway
Travel Brand Platform
Winner
The Journey Begins at Home
JHET for Audley Travel
- 131 bookings from a total mailing of 99,809
- Total revenue of £2.56 million
- Booking rate of 0.13%, with the Oversized A5 version DM achieving a higher rate of 0.14%
2nd Place
World of Cruising
Real Response Media
3rd Place
Brand Ecosystem Expansion
Secret Trips
Travel content creator
Winner
Rob Brooks (@rob.onthebeach)
Finalists
Jenna Carr (@thetravelmum)
Shu Lin (@dejashu)
Jack Peddey
Travel Marketer of the year
Winner
Sam Bruce, Co-Founder, Much Better Adventures
Finalists
Zoe Gosling, Lead Marketing Officer, VisitGuernsey
Amanda Burns, Commercial & Marketing Director, Great Western Railway
Freddie Softley, Partner, Finn Partners
Travel Marketing Technology Supplier
Winner
BANC for Pontoon
- an average increase of 12% in Active Users across sites
- a 10% increase in conversion to enquiry YoY
- made our booking and payment processes far smoother
travel pr of the year
Winner
Natalie Wilson, Senior Vice President, FINN Partners
2nd Place
Emma Westman, Head of PR & Communications, Black Diamond
TV/Streaming Advertising
Winner
Why Do Ordinary?
Accord Marketing for Oliver's Travels
- Branded search volume increased by 125% post-launch
- total website traffic increasing by 204% month-on-month
- Booking Enquiry Form submissions surged by 282%
2nd Place
Moments
Accord Marketing for Fred. Olsen Cruise Lines
3rd Place
Holiday Like Never Before
Pablo London for P&O Cruises
Finalists
Enjoy Together Time
Parkdean Resorts
World of Cruising TV
Real Response Media
Video or Programme
Winner
Beyond The Frame - Saudi Arabia
Expedia E Studio for Expedia Group Advertising
- 54% relative uplift in agreeing Saudi Arabia is worth visiting
- reducing neutral perceptions of Saudi Arabia by 26%
- accumulated 949,700 views from 462,900 unique viewers
2nd Place
Supercruising: Life at Sea
Holland America Line
3rd Place
Transforming a diverse hotel portfolio into a seamless, emotionally engaging story
Njord Studio for Radisson Hotels